Strategy & Corporate DevelopmentEvent: September 8, 2026
SimplyHRA.com rebranded ICHRA to CHOICE
Published
Signal category
Strategy & Corporate Development
Quote
“ICHRA has been rebranded to CHOICE”
— Saif Akhtar|SimplyHRA.com team
Company
SimplyHRA.com
Set up an ICHRA plan in minutes, reimburse employees tax-free, and stay 100% compliant—without managing a group plan.
- Industry
- Insurance
- Location
- Irvine, US
- Company size
- 3 employees
Affordable and flexible health benefits for small businesses. SimplyHRA is a benefits platform that makes it easier to offer personalized healthcare to your employees using an ICHRA. You set a budget, we'll take care of the rest! Learn more at simplyhra.com
Founded 2025