Siro built an AI tool that auto-drafts tailored coaching prompts for every customer heading into renewal.

Field sales powers the economy — but most teams are flying blind. Reps lack coaching and are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is the intelligent sales companion redefining how field teams learn, perform, and win. We capture and analyze millions of in-person sales conversations, integrating deeply with tools like Salesforce to automate workflows, surface insights, and boost performance across the org -- think Iron Man’s Jarvis for sales. We are backed by Index, Fika, CRV, and SignalFire, and trusted by leading home-improvement, retail, distribution, and automotive brands.

Founded 2020