Skift partnered with Sierra to develop AI agents that act on signals such as completed trips, fare drops, anniversaries, and changing inventory.

Skift is the trusted intelligence source for the global travel industry — the daily home for the executives, investors, and operators who decide where travel goes next. Our journalism, research, and live convening serve every sector of global travel: aviation, lodging, destinations, meetings, hospitality, and the capital flowing across all of them. Skift Global Forum, Skift Aviation Forum, Daily Lodging Report, Airline Weekly, Skift Meetings, and Women Leading Travel are the rooms where the industry makes its most consequential calls. Our advisory and executive search work supports the leaders building what comes next. Something bigger lands at Skift Global Forum, September 22–24, 2026, in New York. Skift is a fully distributed, remote-first company with employees across 17 countries.