SKULaunch published an article covering where the spreadsheet still wins, where it breaks, and the decision rules for when to move to a PIM.

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When should you make the switch from spreadsheet to PIM? Every product catalogue starts in a spreadsheet. For a small, stable catalogue with one owner and one channel, i…

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Company

SKULaunch

Product data enrichment that actually gets done.

Industry
Software Development
Location
London, GB
Company size
2–10 employees

About SKULaunch

Product data enrichment that actually gets done so your product pages convert, your search works, and your team stops living in spreadsheets. SKULaunch is an AI-powered onboarding and enrichment platform for retailers, distributors, and marketplaces. Import any source, standardise to your schema, enrich with AI, and publish into your PIM, marketplace, or ecommerce platform with confidence. Built by Start with Data, product data specialists who've been in the trenches with retail and distribution teams for years. Our AI agents extract attributes from PDFs, images, and spec sheets. They fill gaps, generate descriptions, normalise values, and validate against your schema, while your team stays in control through approval workflows and completeness scoring. When automation isn't enough, SKUConcierge — our managed service — handles sourcing, structuring, and enrichment for you. SKULaunch sits before your downstream systems, giving you control over how product data enters your organisation. No more chasing suppliers. No more failed imports. Just faster launches and better data.

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