Smart Panda Labs reported that two teams spent four months building the same feature, resulting in two different versions of the feature.

Smart Panda Labs is the technical marketing agency built for B2C enterprise marketing leaders navigating long, messy, high-stakes buying journeys. These complex decisions are filled with fear, uncertainty, and doubt—where customer expectations are highest and your influence matters most. Yet most agencies ignore the post-click experience entirely. You need help to not only focus on it but to own it. How? First, by addressing the emotional and behavioral drivers behind considered purchases. Then, by addressing the technical hurdles standing in the way of an impactful post-click experience. You need to... - Map and fix friction points in the digital customer experience - Build and improve automated digital journeys - Activate your martech stack more effectively With our help, you and your team can orchestrate the full experience. And, most importantly, we operate as a support partner who understands the pressure you face and the outcomes you’re accountable for. With us, you'll move cross-functional obstacles, prove the value of your work, and deliver experiences your customers embrace. The result? You get to show the CFO how your changes directly impact the company’s bottom line, and you get your evenings back to yourself.

Founded 2010