SmashBrand launched the Hormel Foods SPAM brand in Hawaii

We design, test, and optimize your brand and packaging against real consumer data, so you know it sells before it gets to shelf. That's Predictive Brand Development: the discipline we created to end Guesswork Design, where the loudest opinion in the room wins and the shopper decides whether you were right. We replace opinion with evidence at every decision that matters. It's why SmashBrand is the only CPG agency in the world that guarantees retail market outcomes. No promises. Only guarantees. Everything we touch is built with strategy, style, and substance, never assumptions, and tested to connect with shoppers before a dollar goes to production. The result: packaging design systems proven to sell, with a +32% median lift in purchase intent across 500+ launches. Since 2009, we've grown from a startup to a globally respected, multi-million-dollar agency with offices in Chicago, North Carolina, and Boise. Our clients come in all sizes. They're all smart. And their brands stand out and win the consumer choice. Our clients are all sizes, all CPG, and all smart. ❖ PayPal ❖ Duracell ❖ TreeTop ❖ Kraft Heinz ❖ Ryze Superfoods ❖ TSYS ❖ Red Baron ❖ OXO ❖ Olllie Pet ❖ And Hundreds More

Founded 2011