Smollan officially rebranded as Smollan.

Smollan is a full-service retail solutions partner with over 90 years of retail heritage, dedicated to helping brands win at the point of purchase. Operating across 61 countries in both developed and emerging markets, we are trusted by over 500 leading global and local brands across multiple categories and channels, with more than 90,000 Smollan people delivering excellence across in-store and online environments. At Smollan, our purpose is to create growth and transform lives. We believe that retail connects people to products and possibilities - shaping choices, creating livelihoods, and driving growth for brands, businesses, our people, and communities. We grow brands by growing people. Smollan creates and delivers solutions that help brands win across the physical and digital retail landscape. Our diverse capabilities work together to deliver intelligent, end-to-end retail execution and experiences directed by data, enabled by technology, and At Smollan, our purpose is to create growth and transform lives. We believe that retail connects people to products and possibilities - shaping choices, creating livelihoods, and driving growth for brands, businesses, our people, and communities. We grow brands by growing people. Smollan creates and delivers solutions that help brands win across the physical and digital retail landscape. Our diverse capabilities work together to deliver intelligent, end-to-end retail execution and experiences directed by data, enabled by technology, and powered by people. These are delivered through Sales & Merchandising (ensuring visibility, availability, and brand communication), Activations & Experiences (crafting impactful, human-centred brand experiences), and Data & Technology (integrating data, software, and AI to transform retail operations and deliver insight-led execution). Together, these capabilities enable us to operate seamlessly across the retail ecosystem, creating value for clients and impact for consumers every day.

Founded 1931