Soft2Bet presented the Player Experience Academy at SBC Summit 2026 on 29 September.

Soft2Bet is a leading iGaming turnkey solutions provider delivering high-quality products and services for online gambling operators. Its extensive suite of B2B solutions is designed to help industry partners strengthen their operations, enhance player experiences, and drive sustainable growth. Soft2Bet’s product portfolio includes MEGA (Motivational Engineering Gaming Application), managed services, an integrated sportsbook solution, player account management and front-end technology, casino integrations, and payment solutions. With a proven track record of developing and launching successful iGaming brands, including Betinia, Swiper, CampoBet, ToonieBet, Betoro, TopBet, and Lodur, Soft2Bet has established itself as one of the fastest-growing providers in the global iGaming industry. Each brand is built around a distinct concept and combines localised language support with a rich selection of games to create engaging and immersive experiences for players worldwide. Soft2Bet continues to expand its international footprint while delivering innovative, market-specific gaming solutions for its brands and partners. Currently, the company operates under 23 licences across 12 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming. Its licensed markets include Ontario, Mexico, Sweden, Romania, and Denmark. As part of its continued expansion, Soft2Bet is growing into new regulated markets, including plans to enter New Jersey, with further licensing and partnership opportunities underway worldwide. At Soft2Bet, responsible gaming and player safety are at the core of its operations. The company's mission is to provide players with the best possible entertainment experience while ensuring a secure, transparent, and fair environment. To uphold these high standards, Soft2Bet has dedicated teams specializing in player protection, fraud detection, and compliance, ensuring full adherence to all regulatory requirements across its 12 active

Founded 2016