Solo Brands implemented a Minimum Advertised Pricing (MAP) policy, significantly reduced promotional periods, and intentionally planned for lower direct-to-consumer revenue.

The Solo Brands platform exists to empower beloved & unique brands, that have thriving and passionate communities, with best-in-class DTC expertise to build the next generation of customer experiences in digital commerce. We are not an “aggregator” - we are not looking for quick flips, or fleeting value. We are looking to partner with incredible, unique brands in order to help their communities create memories and connections for the next 20+ years. We offer creative and emotional lifestyle products that help our customers create memories. Our customers spend their hard-earned dollars with us in order to break away from the normal 9 to 5 and we take that honor extremely seriously. Fundamental to that is building the highest quality, most creative product that truly delivers value to our customers. Each and every brand in our portfolio exists for the sole purpose of creating complements and accessories to the best moments in life. These moments constitute the fabric of our lives. Looking back it will be the memories and connections we’ve made along the way that define us; it is our life’s work to enhance these moments and connections for our customers.