SOMIN published research on multi-view user profiling at ICMR, SIGIR, and AAAI, establishing that harvesting behavioral signals across multiple social platforms and modalities produces richer user representations than single-source approaches.

SOMIN is an AI-powered brand strategy and creative ideation platform that helps agencies develop stronger pitch ideas and deliver more insightful QBR and annual reporting, while enabling brands to uncover competitor blind spots and generate hyper-local communication ideas grounded in real market signals. By analysing billions of competitor ads, posts, and campaign patterns, SOMIN turns fragmented market noise into actionable strategic opportunities. Using semiotic analysis across large-scale competitive communication, the platform identifies underused emotional territories, overlooked cultural narratives, and whitespace opportunities that competitors have not yet claimed. This allows agencies to pitch with fresher, more evidence-based ideas, and helps brands build locally relevant messaging that stands out in crowded markets.