Sooth® sees more than hot takes as 90 million Americans think about downshifting their streaming video subscriptions.

Sooth | Predictive Intelligence for Brands Sooth helps marketers and brand leaders understand what people will do next—and why. Rooted in neuroscience, behavioral psychology, and AI, our patent-pending Sooth Method decodes the emotional and cognitive forces behind how people make decisions. From everyday consumers to high-stakes business decision-makers, we analyze over 100,000 behaviors, attitudes, habits, and opinions from more than 300 million individuals across the Americas, EMEA, and APAC. We use data not just to predict behavior—but to unlock real customer empathy at scale. Sooth helps brands see the humans behind the numbers and act on what truly matters to them. Purpose-built for marketing, Sooth delivers predictive intelligence that sharpens strategy, inspires creative, and drives up to 4x stronger performance. We don’t just track behavior—we reveal the why behind it, so brands can connect more meaningfully and move with confidence. Whether you’re launching, repositioning, or navigating rapid change, Sooth gives you the strategic clarity to stay ahead of what’s next. 🧠 Learn more at soothbetold.com

Founded 2022