Spark AI conducted its last Spark Report and is now gathering fresh data through the Spark AI Maturity Score to benchmark the industry.

Spark AI is the AI performance partner that builds organisation-wide AI capability for creative agencies and brand teams. We take ambitious teams from fragmented experimentation to AI embedded across your people, processes and systems – so it delivers real commercial impact. We do that through AI training, consultancy and agent building: → Spark AI Index – find out where your organisation actually sits on the AI Maturity Model™, and what to do next → AI Foundations – our CPD-accredited half-day workshop that gets your whole team to a shared AI standard → AI Accelerator – our flagship 10-week programme with role-specific streams for leaders, strategists, creatives, client services and operations → AI Frontier – ongoing, high-level support for leaders as your organisation innovates, training for your AI power-users to grow and evolve capability as AI matures, and AI agents builds across your teams. We were backed by Innovate UK in 2024, National AI Award finalists in 2025, and we're trusted to teach at Oxford University Saïd Business School. Our methodology is laid out in our #1 bestselling book Shift – AI for Agencies. Spark AI – AI training, consultancy and agent building for agencies and brands. Your AI performance partner.