Sparks President Melissa Levy breaks down the three structural shifts behind experiential marketing trends.

Sparks, a Freeman Company, designs brand experiences that leave lasting impressions. We listen to your needs, learn about your audience and uncover the connections in between. We find the little details that people love about your brand, and then we innovate and create around them. Whatever your needs, Sparks will help you build undeniable moments that move people, get them thinking or simply bring smiles to their faces. The result? A meaningful live + digital experience that your audience will never forget. • Trade show exhibits and expo floors • Proprietary events and meetings • Media and thought leader events • Brand activations and sponsorships • Digital engagements • Executive, corporate and brand experience centers • Retail experiences • And everything else! Learn more at wearesparks.com