Research & KnowledgeEvent: August 31, 2026
SparkToro published data from Brainlabs' Google Analytics showing organic traffic declined by over 10%, AI referral traffic went up 163%, intent/engagement went up at least 10%, and AI referrals grew 163% but replaced only around 5% of the organic traffic lost.
Published
Signal category
Research & Knowledge
Quote
“this one's by Brainlabs' Google Analytics data from 54 clients over the past year”
— Amanda Natividad|SparkToro team
Company
SparkToro
Your favorite audience research tool. (Free and paid plans!)
- Industry
- Technology, Information and Internet
- Location
- Seattle, US
- Company size
- 5 employees
SparkToro exists to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). Our powerful dataset contains 70+ million public web+social profiles, with a simple-to-use search tool that's free to try. To give it a spin, visit: https://sparktoro.com/product
Founded 2018