Spotify published an article by Stratégies on the MMM study by CSA Data Consulting on over 100 campaigns.
Published
Signal category
Research & Knowledge
Quote
“C'est ce paradoxe marquant que met en lumière la dernière étude d'économétrie (MMM) réalisée par CSA Data Consulting sur plus de 100 campagnes.”
— Thomas Martineau|Spotify team
Company
Spotify
Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.
- Industry
- Musicians
- Location
- Stockholm, SE
- Company size
- 19,364 employees
Deliver creativity to the world -- one note, one voice, one idea at a time. At Spotify, we focus relentlessly on building the best and most valuable experience available anywhere, enhancing every moment by connecting the world to the art and the creatives who shape it. Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 70m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming service with 365m users, including 165m subscribers across 178 markets. We are the largest driver of revenue to the music business today.
Founded 2006