Spotlight Oz is now connected to Claude to provide analyst relations insights grounded in live program data.

Spotlight is pioneering the future of influence orchestration in the B2B buyer journey. Founded in 2012, Spotlight is the world’s leading analyst relations consultancy and industry platform - Spotlight Oz. We are trusted by 165+ teams globally and have partnered with tech giants like Google, Dell, NetApp, and ServiceNow and the next generation of market leaders. We elevate their reputation and brand influence with services and support that comprehensively integrate the influence of analysts, customers, peer reviews, and AI-driven discovery across the full B2B buyer journey and customer lifecycle. Spotlight is consistently named the Institute of Influencer & Analyst Relations’ Agency of the Year. Analysts praise us for driving effective engagements with business leaders while remaining personable and collaborative in the AR community. Based in Kansas City, MO, we’re also regularly recognized as a Best Place to Work by the Kansas City Business Journal.