Stella | Growth Intelligence is building a new product that combines MTA, post-purchase surveys, and incrementality to create a total impact ROI number for marketers.
Published
Signal category
Products & Services
Quote
“This is also exactly what we’re building Stella to do: MTA + post-purchase surveys + incrementality, stitched together (into 1 total impact ROI number) so marketers can make better decisions from all three signals.”
— Brenden Delarua|Stella | Growth Intelligence team
Company
Stella | Growth Intelligence
Stella is the full measurement stack that closes the causal loop between ad spend and revenue.
- Industry
- Business Intelligence Platforms
- Location
- Tampa, US
- Company size
- 3 employees
Most advertising doesn't drive growth, and most companies can't tell which part does. Stella measures the incremental revenue behind every channel, online and offline, in one system. Incrementality testing and MMM prove causal lift, MTA maps the trackable touchpoints, and post-purchase surveys catch the rest. Every result ships with the stats behind it, the confidence range, the error rate, the model fit, so it holds up in a finance review. Then we close the loop. Validated incremental revenue goes back to Meta, Google, and the rest, so their bidding optimizes on what actually drove sales. Marketing and finance work from one set of numbers, with a clear read on where the next dollar goes. 250+ incrementality experiments a year. $400M+ in measured ad spend.
Founded 2024