STH launched Claude’s new Commerce Agents to handle customer requirements, compare products, build baskets, and take customers to checkout.

We make the memorable, unforgettable for sports fans all over the world. Our experienced teams across the globe combine innovation and industry-leading knowledge to market, sell and operate travel and hospitality programmes across the world that set the standard for premium spectator experiences. STH Group works collaboratively with rights holders to make the biggest sporting events in the world even better. Taking fans to the heart of the action for once-in-a-lifetimes moments, so you can say "I was there".