Strm published a blog article detailing how royalty advances work, when they can make sense, what artists should consider before accepting one, and how the model works at StrmMusic.

Strm completely revolutionizes the relationship between the music industry and the financial sector, proposing a new methodology for the development of artistic careers, focusing on total transparency and wide awareness of potential and risk levels for artists throughout different career maturity stages. We have developed a proprietary algorithm, deeply-rooted on mechanical physics fundamentals, that allows predictive and vast diagnosis for diversified artistic careers, through the analysis of multiple data sources and concomitant validation by its ambassadors’ network. STRM offers a new amplitude for music awareness, through a data-driven tool, without losing its creative focus, but also aligned to the insistent need of quantitative career results, for artists, managers and investors.