Subsets launched AI-driven multivariate lifecycle experimentation to test multiple variations within one experiment to understand what actually works for a specific audience.
Published
Signal category
Products & Services
Quote
“AI-driven multivariate lifecycle experimentation is now live in Subsets”
— Martin Johnsen|Subsets team
Company
Subsets
Subsets is the leading lifecycle growth platform for consumer subscription teams.
- Industry
- Software Development
- Location
- Copenhagen, Denmark, DK
- Company size
- 12 employees
Subsets is the leading lifecycle growth platform for consumer subscription teams. We are building the AI layer that unifies and powers the existing growth stack, enabling teams to automate and scale lifecycle experimentation, orchestrate personalized user journeys, and measure impact across retention, engagement, and LTV without engineering support. Trusted by consumer subscription businesses like The Atlantic, NBCUniversal, Daily Mail, Matas Group, and Hearst. Subsets has raised $6.4m and launched out of Y Combinator’s Summer 2023 batch in San Francisco, and is now based in Copenhagen and New York City.
Founded 2023