Suitsupply learned that Dries Van Noten runs on Shopify and its storefront exposes Shopify's Universal Commerce Protocol (UCP) infrastructure for AI shopping agents.

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A small follow-on from my previous post about AI agents and the control plane around them. I came across something in fashion retail that made the same problem feel much…

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Company

Suitsupply

Don't just fit in, find your own perfect fit.

Industry
Retail Apparel and Fashion
Location
Amsterdam, NL
Company size
1,001–5,000 employees

About Suitsupply

Overview Founded in Europe in 2000, Suitsupply has grown to over 100 international stores in cities such as Milan, London, Amsterdam, Zurich, Munich, New York, Toronto, Dubai, Shanghai and Hong Kong. In addition to our ever-expanding number of brick-and-mortar locations, we maintain a strong online presence, allowing Suitsupply to bring our style and top-tier service to all corners of the globe. In an industry where fast fashion dominates and craftsmanship is fast disappearing, Suitsupply introduces a better option: one where no attention to detail or quality is ever spared. That’s why we use only the finest Italian fabrics sourced from mills such as Ferla, E. Thomas and Vitale Barberis Canonico. We have received widespread accolades from the likes of The New York Times, GQ, Esquire, and, perhaps most notably, a Wall Street Journal blind test that rated a $600 Suitsupply suit in a first-place tie with a $3,600 Armani. While high-quality suiting at an affordable price point remains at the core of all that we do, our versatile range includes a wide range of knitwear, jackets, trousers, outerwear, shoes. At Suitsupply, we pride ourselves in taking innovative approaches to traditional problems. This has led to the development of technologies such as our size passport, and a commitment to in-house tailoring, providing quick alterations while you wait for a perfect fit every time. Each and every Style Advisor receives in-depth training through our acclaimed Suit School, bringing the unmatched level of passion and expertise that make Suitsupply’s customer service stand out. The message is clear. We believe that nobody should leave Suitsupply with anything less than a perfect fit. If you’re equally devoted to quality, check out our jobs page for opportunities to join us.

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