Sunlight Society built a tool at Early Studies to tell the odds before spending money on a global campaign.

Sunlight Society is a London-based female fitness and wellness community built to make movement feel less intimidating and friendship feel more natural. Founded in May 2026, we create beginner-friendly experiences where women can show up alone and feel genuinely welcomed — from countryside and coastal hikes to Pilates, beginner weightlifting, ballet, foraging, picnics and relaxed social events. Our first hike brought 60 women together. Since then, we have continued to grow around one simple idea: making friends in London should not have to revolve around drinking, networking or already knowing someone. We design low-pressure, joyful experiences that help women get outdoors, try something new and build real connections. We also work with aligned wellness, fitness, food, drink, activewear and lifestyle brands on community-led partnerships, including event sponsorship, sampling, goodie bags, workshops and social-first content. Not your serious fitness club. Come alone, move your body and meet your people. London, UK | Events, collaborations and partnerships: sunlightsocietyldn@gmail.com