Swaystack partnered with Btech to continue working with 25+ banks and credit unions to drive millions in deposits and loans.
Published
Signal category
Partnerships
Quote
“we’re excited to partner with Btech to keep it moving!”
— Simran S.|Swaystack team
Company
Swaystack
Banks and credit unions gamify onboarding with Swaystack to ensure customers don't disappear in the first year.
- Industry
- Financial Services
- Location
- Miami, US
- Company size
- 11 employees
Onboarding is broken. 44% of new accounts opened go inactive year 1 because it is notoriously hard to move over a primary banking relationship. Meanwhile, new account holder cost of acquisition and servicing is upwards of $500. Table stakes steps include funding, direct deposit, card subscription transfer, ACH bill payments, and more. Banks and credit unions win primary financial institution and top of wallet status with Swaystack's gamified onboarding platform.
Founded 2024