Taboola reported that the variance in CPA across its network shrank around 50% based on a simplified but telling curve.
Published
Signal category
Research & Knowledge
Quote
“the variance in CPA across our network shrank around 50%”
— Taboola team
Company
Taboola
Driving growth with AI-powered performance marketing tech, unique ads, 1st-party data & global scale. 🌎
- Industry
- Software Development
- Location
- New York, US
- Company size
- 2,017 employees
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.
Founded 2007