Tactic introduced VYRA, a new way to create, experience, and share augmented reality directly from the things around you.

We make experiences and experiential content of every stripe, focused on immersive digital platforms and installations. We do this with an emphasis on Virtual Reality, Augmented Reality, Gesture and Real-Time 3d visualization. We work across platforms and we “get” integrated communications. We create the technology that delivers that content as an experience – whether it’s an installation, an app, a headset, game or site. We consult with agencies and brands on technology applications and creative opportunities in emerging media. We make mobile apps that transform ordinary things into extra-ordinary ones, and objects into games. We create products and inventions because most ideas can become products. Apps as media properties. Content as a channel. We treat ideas as products. We think big.