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Strategy & Corporate DevelopmentEvent: September 4, 2026

Take Command adjusted the acronym from ICHRA to A simpler name, A simpler, stronger system, as Jack Hooper brought perspective.

Published

Signal category

Strategy & Corporate Development

Quote

With ICHRA becoming CHOICE, there will be plenty of conversation about the new name.

Daniela H.|Take Command team

Company

Take Command

We help employers reimburse their employees tax-free for health insurance and medical expenses.

Industry
Insurance
Location
Richardson, US
Company size
178 employees

Take Command is a start-up on a mission to improve the healthcare system, starting with health insurance. Pragmatically speaking, we help employers reimburse employees for individual insurance instead of offering a traditional one-size-fits-all group plan. We believe this model can empower employees (when they have the right support) to be savvy healthcare consumers and have a transformative impact on the entire healthcare system. Let’s be honest—health insurance is usually a confusing, frustrating, and even emotional experience for people. We want to fix that with a new model, great technology, and a superior user experience.

Founded 2014

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