Talon.One published research on the numerosity effect and how discount setups influence customer behavior in promotions.
Public source
Publisher name
Public post
There is a difference between a discount and a discount. Customers are asked to buy a pair of shoes for $100. Easy. Then they had to rate different offers, including "se…
Company
Talon.One
Make every interaction count
- Industry
- Software Development
- Location
- Berlin, DE
- Company size
- 201–500 employees
About Talon.One
Talon.One is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single platform. Built for enterprise scale and security, Talon.One helps businesses design and deliver incentives that drive real customer behavior - repeat purchases, higher basket sizes, and long-term loyalty - without defaulting to margin-draining discounts. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to turn their incentives into a reliable growth engine. Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 300 clients across North America, Europe and APAC. It was recognized in Gartner’s 2025 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers. Learn more: https://www.talon.one/ Data Privacy & Imprint: https://www.talon.one/legal/imprint
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Talon.One launched an integration with Playable to transform engagement into action with gamified promotions.
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