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Research & KnowledgeEvent: August 31, 2026

Technica Communications published an article by VP of Client Services & Growth Sarah Malpeli exploring startup credibility, tailoring stories to different audiences, and the Startup Media Credibility Flywheel.

Published

Signal category

Research & Knowledge

Quote

In our latest article, Technica Communications VP of Client Services & Growth, Sarah Malpeli, explores why startup credibility is built story by story, how tailoring those stories to different audiences makes communications more effective, and what happens when your messaging begins to carry through into how others talk about your company.

Technica Communications team

Company

Technica Communications

Award-winning PR, social media & content firm representing breakthrough technology companies.

Industry
Public Relations and Communications Services
Location
San Francisco, US
Company size
15 employees

Technica Communications is a boutique public relations firm, bringing technology companies access to the minds of the world in a spectrum of ways. From public relations and social media to advanced web strategies, Technica works closely with clients to ensure company messages are clear, compelling, and focused on the current business goals. Whether companies are looking for new customers, partners or funding, Our team of veteran public relations professionals, technology experts, and former journalists brings companies a solid foundation of intelligence and expertise. 2023 PRNEWS Platinum Award - Campaign of the Year in Environment & Sustainability 2023 Golden Bridge Awards Woman of the Year 2023 AI Global Media Best STEM Boutique Communications Agency Bulldog PR Gold Winner PRNEWS Social Impact PRNEWS Top Women in PR Globee Awards Small PR Company of the Year Women in Business & the Professions Female Entrepreneur of the Year

Founded 2009

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