TechResources hosted a BrainTrust peer exchange discussion on channel challenges featuring B2B tech marketers like Kjersten Gerlach alongside channel leaders from Cisco, Dell, BMC, Nutanix, Motorola, Delinea, and Autodesk on September 10th.
Published
Signal category
Presence & Recognition
Quote
“When sharp B2B tech marketers like Kjersten Gerlach join Jay McBain and over a dozen channel leaders from companies including Cisco, Dell, BMC, Nutanix, Motorola, Delinea, and Autodesk in a BrainTrust peer exchange discussion on channel challenges near and dear to our hearts”
— Bob Samuels|TechResources team
Company
TechResources
The new standard in B2B demand execution.
- Industry
- Advertising Services
- Location
- Saratoga, US
- Company size
- 10 employees
We don’t just run campaigns. We build demand engines that turn attention into pipeline. We launched TechResources in 2024, but the groundwork was laid over two decades of building demand for some of the world's top B2B brands. Our team has worked hands-on with tech marketers, ABM teams, and channel leaders across 100 plus global clients, delivering results across every stage of the buyer journey. Everything we do is built for control and performance. No outsourcing. No middlemen. Just full in-house execution backed by experience and accountability. Our engine runs on a GDPR-compliant database of 120 million opt-in contacts across North America, EMEA, LATAM, and APAC. Whether you need net new MQLs, intent-based ABM, or qualified appointments for channel campaigns, we deliver what sales teams actually want: quality, speed, and transparency. Every program passes through a 7-step QA process with multilayer verification. We also lead the ABM Leaders’ Group podcast and community, a space where modern marketers share real strategies, honest lessons, and what’s next in B2B demand. Services Provided At TechResources, we build performance-ready demand programs tailored to your goals. -Marketing Qualified Leads (MQLs) -Sales-Introduction Leads (TR Platinum) - Webinar Registrations & Webinars-as-a-Service -Account-Based Marketing (ABM) Campaigns - BANT-Qualified Leads & Surveys - Appointment Generation - Channel Marketing Support & MDF Alignment - Content Syndication Services That Deliver Qualified Leads - SDR as a Service That Drives Pipeline Growth All campaigns include full QA, opt-in verification, and transparent reporting. 📩 Reach us at: bob@techresources.ai
Founded 2024