The Cristopher Group LLC released new data showing that big screens went from 57% to 79% share of open programmatic streaming spend in one month.
Public source
Publisher name
Public post
Big screens went from 57% to 79% share of open programmatic streaming spend in one month. Small screens collapsed from 43% down to 21% over the same stretch, per newly r…
Company
The Cristopher Group LLC
Digital Marketing and Advertising Solutions driven by data, focused on the customer experience
- Industry
- Technology, Information and Internet
- Location
- New York, US
- Company size
- 1 employee
About The Cristopher Group LLC
The Cristopher Group LLC specializes in helping companies understand and monetize the digital space. With over 17 years of digital experience, we know the 360 degree digital eco system. From mobile web, to video to display and internet strategy, we have the experience to drive your business forward. We are a one stop solution for digital sales and digital operations consultancy.
See moreLatest activity
Latest activity from The Cristopher Group LLC
4 signals
People
The Cristopher Group LLC saw The Trade Desk let go of about 15% of its team.
Research & Knowledge
The Cristopher Group LLC released new data showing that small screens collapsed from 43% down to 21% over the same stretch.
Research & Knowledge
The Cristopher Group LLC released new data showing that Amazon Fire TV alone commands 37% of all open programmatic streaming spend.
Discover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
Jamloop
Jamloop reported that 79% of premium streaming open-programmatic ad spend in July went to large screens and CTV devices.
Research & Knowledge
Tenetic
Tenetic reports that U.S. CTV ad spending is on track to hit nearly $38B this year, up about 14% from 2025 and more than 4X what advertisers spent in 2020.
Research & Knowledge
Relevant Digital
Relevant Digital reports that big screens, news, and reality shows lead programmatic ad gains.
Research & Knowledge
XR Extreme Reach
XR Extreme Reach published its latest State of Ad Ops Report, which states that more than half of marketers say 30-40% of the creative they produce goes unused.
Research & Knowledge
Covatic