The E1B2 Collective hosted the Business of Alignment Podcast Presents episode 35 featuring guest Bev Attfield.

At The E1B2 Collective, we sit at the intersection of employee experience and business performance, helping CHROs, COOs, and CROs design accountability, eliminate drag, and build execution systems that move strategy faster than the competition. We operate as a global research and advisory practice with capability across 46 countries, deep learning DNA, and the reach of a top tier HR media platform: 150,000+ active monthly listeners. Our visibility into the global workforce leader, across organizations of every size, is built on five verticals, with sharpened focus on workforce technology and the ecosystem of vendors and GTM teams serving it. The Ecosystem.. Pulse HR Intelligence. A buyer readiness diagnostic platform giving HR tech vendors and the leaders they sell to a shared language for alignment. Three tools: 1. HR Diagnostic. A 52 question assessment scoring HR leaders against the BuyerReady Certified standard across operational maturity, financial fluency, and strategic posture. Replaces gut feel with a defensible read on where the function actually stands before the next vendor conversation, board review, or transformation cycle. It provides a CFO Business Case Output. Translates results into board ready economic arguments. Closes the translation gap that has cost the function a decade of strategic ground. 2. Global Workforce Tech Intel Report. A pre call intelligence layer for Workforce Tech GTM team and repairs the broken first conversation, where vendors guess and buyers brace uncomfortably. 3. Pulse HR Flagship - We work with global workforce GTM teams to help redesign efforts to contextually meet the customer in there own world to create more sustainable growth MeritMap. Immigration eligibility intelligence for staffing firms, EORs, and global workforce platforms across EB1A, O1A, and NIW pathways. Turns talent mobility into measurable advantage. MeritMap also provides support for the global workforce foreign national professional end to end.