The Fresh Factory published a post outlining the full case for both sides regarding private label decisions in CPG brands.

The Fresh Factory is a leading contract manufacturer and private label partner for fresh, clean-label, and better-for-you food and beverages. We help brands move from concept to national distribution with flexible, vertically integrated capabilities, including product development, manufacturing, fulfillment, and logistics. Whether you're an emerging brand or established CPG company looking to scale, we can help. We specialize in: • Healthy snacks (protein bars, energy bites, plant-based bars, dessert bars) • Sauces, soups, dips, and spreads (dressings, marinades, hummus, salsas, nut butters, condiments) • Cold-pressed juices, smoothies, wellness shots, and functional beverages Our SQF-certified facility and flexible production lines are built for today’s fast-moving brands, supporting both emerging disruptors and established players. What makes us different: ☑ Clean-label and plant-based expertise ☑ Flexible MOQs with scalable production ☑ Refrigerated and HPP capabilities ☑ Central U.S. location serving nationwide distribution ☑ Sustainability-driven operations We don’t just manufacture products — we become a long-term growth partner for disruptive food brands, quick-service restaurants, food service brands, prepared meal companies, and more. If you’re building the future of food, we’re built to help you scale it.