The Mercury Project announced that a new TAG Heuer boutique opens doors in San Diego.

Mercury Project is a data-driven consulting company focusing on the watch & jewellery retail industry. It provides sales intelligence information to industry stakeholders (companies, retailers and federations) through a reliable monitoring of the key aspects and trends of the markets. Its activities are based on documented and trusted databases focusing on the watch & jewellery retail information (sell-out data, retailer and distributors database and Kickstarter watch projects model). Mercury Project has an integrated service model that allows start-ups or big brands to maximise their resources while having access to specialized industry knowledge and skills. As Mercury Project’s founder, Thierry Huron brings years of experience and success in the luxury and market research industry. While managing the international marketing strategy at TAG Heuer, he identified the need for a trusted global source of sell-out data in the watch industry and initiated numerous programs in this field. Thierry has been quoted in Le Temps, Business Montres, Europastar, WatchPro and other leading publications about the watch industry. Follow his daily #watchretail posts on LinkedIn. They fill a gap in the watch & jewellery industry, by contributing to the knowledge of its retailing activity.