The Morning Context reported that Syrma entered a new segment only when it came tied to a credible foreign technology partner.

The Morning Context is a subscription-based financial publication founded in 2019 with the belief that business journalism must exist to add value to readers for which they must be willing to pay. We don’t write for advertisers, sponsors, sources, none of that. We write for our readers. This simple, true principle is the foundation of our company. WHAT YOU GET 1. Daily, reported longreads on startups, business, and economic current affairs. 2. News briefs on important breaking news. 3. Exclusive stories from our Middle East edition. 4. Weekend reads — the Editor's column and our State of the Unicorns series. 5. Access to the archive, so you can follow a story back to where it started. WHY READERS SUBSCRIBE The media landscape has long been dominated by legacy publishing houses, where speaking truth to power to businesses and the government has been ditched in exchange for easy access to advertising dollars. Readers deserve better. We offer: A. Independent, original reporting. B. Depth over noise: we'd rather explain one thing well than list ten. C. A point of view you won't get from the wire: distinctive analysis on the companies, deals, and state of the economy. D. Coverage that connects startups, capital, and the wider economy. IS THE MORNING CONTEXT FOR YOU? We are read by everyone who wants to stay on top of technology, business and economic current affairs. We are read by top leaders of public and private companies, startup founders, economists, stock market investors, faculty and students of business. The Morning Context is published by Slowform Holdings Ltd, headquartered in England. The company’s directors are Priya Bubna and Ashish K. Mishra. We publish two editions, one in India, and a second in the Middle East. SIGN UP: http://bit.ly/4vpH00k

Founded 2019