The Partnering Group reported that Seventh Generation still leads but lost 4 points since June in AI shopping recommendations for household cleaning products.

The Partnering Group (TPG) is an international strategy and general management consulting firm. Our mission is to partner with clients to design and operationalize solutions that accelerate growth. For over 30 years, TPG has partnered with the world’s most admired companies to address their greatest challenges, or maximize opportunities. Our experience spans virtually every consumer industry including retail, FMCG, healthcare, automotive, financial and home services. Each Partner is a former practitioner and industry expert. They are passionate about clients’ winning, seeing solution implementation, and sustainable impact. Specialty areas include organizational design and development, commercial strategy and revenue management, marketing strategy and innovation, category management, and omnichannel commerce, among others. Our engagements range from surgical to end-to-end implementations. Our structure affords us to always assemble the best and right team, and be highly value-effective. It’s why 90% of TPG clients rehire the firm to tackle their next challenge or when they move on to a new role or company.

Founded 1993