The Qlue presented at Esomar 2026 in Valencia.

Qlue is an agentic consumer insights platform that activates existing data and turns it into an intelligent, interactive layer to answer new questions. We do this by leveraging 3 types of data & insight sources: 1. Primary research (surveys, focus groups, interviews) - turn into digital twins of consumers at an individual level 2. Market intelligence data (category, retail, product, competitors) - turn into a vault of context that is queryable 3. Social listening & trend spotting data provides a current view of the themes and topics at hand Together, these agents provide a multi-dimensional view of a business problem, which in turn enables us to build solution scenarios that can be simulated before deploying. Thus creating an always-on, data-powered decision engine.