The Race published an article by Jonathan Noble discussing how Formula 1 expands content to satisfy different segments.
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Publisher name
Public post
Call it Americanisation, Commercialisation, Disney-fication (quite literally as I type this wearing my Disney x F1 crossover t-shirt) Formula 1 has been at the forefront…
Company
The Race
- Industry
- Online Audio and Video Media
- Location
- London, GB
- Company size
- 11–50 employees
About The Race
The Race is the premium digital destination for motorsport. We deliver authoritative coverage of Formula 1, MotoGP, Formula E and the wider racing ecosystem through read, watch and listen experiences designed for a global, highly engaged audience. Our award-winning journalists go beyond the headlines to explain what’s really shaping the sport — on track and behind the scenes. Since launching in 2020, The Race has built one of the most influential motorsport audiences in the world, reaching millions of fans across platforms and formats. For partners, The Race offers access to a uniquely valuable audience at the intersection of sport, technology and culture.
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Latest activity from The Race
13 signals
Presence & Recognition
The Race reported that Red Bull Formula 1 driver Isack Hadjar will be sidelined for a third consecutive grand prix.
Presence & Recognition
The Race published an Italian GP verdict on the weekend.
Presence & Recognition
The Race reported that Kimi Antonelli won the Italian Grand Prix on home soil after starting at the back following an engine penalty.
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