The Streaming Wars updated its Distribution Agreement to allow approved publishers to offer branded subscriptions inside Roku-owned services without maintaining a separate Roku app.
Published
Signal category
Legal & Regulatory
Quote
“Its updated Distribution Agreement gives approved publishers a way to offer branded subscriptions inside Roku-owned services without maintaining a separate Roku app.”
— Kirby Grines|The Streaming Wars team
Company
The Streaming Wars
Streaming intelligence for decision-makers. A B2B platform helping companies reach their buyers. Ad-free. Paywall-free.
- Location
- Miami, US
- Company size
- 6 employees
The Streaming Wars is an intelligence and B2B media platform for the executives shaping media and entertainment. We examine the economics, incentives, and power shifts driving streaming, TV, advertising, and technology. Every piece is built to make the industry clearer, challenge conventional thinking, and sharpen the decisions that come next. Our mission: - Empower, entertain, and challenge the people moving the industry forward. - Help companies earn credibility, demonstrate expertise, and get in front of the buyers who matter. The Streaming Wars is read by operators, strategists, investors, and executives. We track where the money, power, and risk are moving, while giving brands a substantive way to become part of the conversations influencing budgets and buying decisions.