THE Z LINK Founder & CEO Erifili Gounari joined the LinkedIn Next Gen Creator Program as an invite-only cohort member over the next 3 months.

The Z Link is the global Gen Z marketing agency for strategy, social media, and data-driven insights. Our team consists of 20 Gen Z creatives all around the world, and we've helped brands like Deloitte, IKEA, Pepsi, the United Nations, Hearst, and more. We're experts in digital, creative, culture and insights. We're a comprehensive Gen Z-focused brand growth partner, offering high-level, insight-driven solutions to support the best brands. Our global market research network of 30,000+ Gen Zers allows us to provide exclusive proprietary insights to brands, VCs, and anyone looking for accurate market data on any industry and cultural area. Today, almost 30% of the world's population is part of Gen Z, making it the largest generation to date, and the first one to grow up as digital natives. Brands find it difficult to understand exactly how to connect with us– and we're here to help them do it right.