THG turned TikTok Shop in the US on September 2026 with nothing in it.
Published
Signal category
Customers & Market
Quote
“We turned TikTok Shop in US on last September with nothing in it. No creators, no content, no real idea what would work for our range.”
— Hemadri Negi|THG team
Company
THG
From a British start-up to a global brand builder 🌎
- Industry
- Retail
- Location
- Manchester, GB
- Company size
- 3,863 employees
THG is a global consumer brands group, headquartered in Manchester and operating in over 190 markets worldwide. We're home to some of the biggest names in beauty and sports nutrition - including LOOKFANTASTIC, Cult Beauty, Dermstore, and Myprotein, the world's largest online sports nutrition brand - alongside a portfolio of owned brands. Founded in 2004, we've grown from a British start-up into a business of over 2,500 people across offices in Manchester, London, Paris, New York, and beyond. What hasn't changed is our pace. We move fast, think big, and give our people genuine ownership from day one. Whether you're in marketing, tech, manufacturing, finance, or new product development, you'll find more variety here than you'd expect - and more opportunity to shape something that reaches millions of people every day. See our open roles: https://www.thg.com/careers
Founded 2004