Tie disqualified a candidate last month who had all the right answers for an infrastructure migration project involving AI model holding context on agents.

Tie is the Shopper Intelligence Platform for B2C ecommerce. One platform for brands to recognize, score, and reach their shoppers, built on a 280M+ US consumer identity graph. Ecommerce marketing has run on volume: more emails, more ads, bigger lists. That playbook is breaking. Inboxes are saturated, deliverability is degrading, and acquisition costs keep climbing. Tie gives brands a sharper edge, telling them who their shoppers are and making sure they reach them at the right time. Tie makes Klaviyo, Shopify, and the rest of your stack smarter without replacing any of it. Four products, one identity graph: - Tie ID recognizes the anonymous visitors that matter and enriches every profile with demographic attributes. - Tie Predict scores who's ready to engage now, not only who already did. - Tie Priority lands your emails in Gmail's Primary inbox, where they earn 2-8x more revenue per send. - Tie Protect keeps your sending domain healthy as you scale.

Founded 2021