Ótimo Studio provides brand strategy, visual identity systems, logo and mark development, typography and colour, asset libraries, and guidelines.

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A quick reintroduction, since there are a lot of new faces here. I'm Ian Howarth. I run Ótimo. Ótimo brings strategy and craft into a single discipline: calibration. We…

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About Ótimo Studio

Ótimo means optimal in Portuguese. We do not use the word lightly. We calibrate brands, products and experiences to their optimum: the version of themselves engineered to be the best they can be, given the category they live in, the audience they're built for, and the decade they intend to outlast. Twenty-six years of category-shaping work sit behind the studio. Mobile content in 2000. Mobile-first design in 2010. Enterprise digital transformation in 2014. Now, alongside the ventures and incumbents shaping the next decade. Ótimo is small by design. Twelve senior creative collaborators across three continents. Offices in Malta and Dubai. Selective by choice: the work we take on is work we believe deserves to last. The principal you meet is the principal who does the work. No bait. No switch. We are not in the trend business. We are in the calibration business. Brand Strategy, Brand Identity, Visual Identity, Logo Design, Brand Guidelines, Naming, Art Direction, Web Design, Website Development, Digital Product Design, UX Design, UI Design, Design Systems, Prototyping, Copywriting, Creative Direction, Editorial Design, Motion Design, Brand Launches, Rebranding

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