Traction Lab published book three conversations with people living the problem about the last time it happened, what they did about it, and what it cost them.

The Traction Lab is a venture-building laboratory for highly scalable and venture backable startups. We work with founders through advisory board engagement, investment readiness, and go-to-market motion. Our proven “Traction Lab” process cuts the time to traction in half by guiding founders through market hypothesis testing, speeding up fundraising, and accelerating the path to scale, in exchange for a small warrant-based equity stake. The Traction Lab is powered by the Carlsen Center and The Right Box — two organizations renowned for fueling Sacramento’s startup ecosystem. With years of experience, they’ve collectively supported thousands of founders, facilitated successful fundraising rounds, and launched programs that drive real market traction. Their proven collaborations and deep community ties ensure TL is built on a foundation of expertise, trust, and results.