Transcend pulled together six best practices for Marketing and Digital leaders looking to close the gap between customer consent and preference signals and campaign systems.
Published
Signal category
Research & Knowledge
Quote
“We pulled together six best practices for Marketing and Digital leaders looking closing that gap - from measuring your true permissioned audience to enforcing preferences across every channel.”
— Transcend team
Company
Transcend
Transcend is the compliance layer for customer data.
- Industry
- Software Development
- Location
- Los Angeles, US
- Company size
- 142 employees
Transcend is the only autonomous data decision platform that answers “can I use this data?” to scale customer growth. Fortune 500 companies and emerging category leaders leverage Transcend to encode complete data use permissions directly into the enterprise systems that process customer data, delivering a real-time source of truth for consent, preferences, and business rules. The result is superior data quality, ethical use that protects the brand, and audit-ready compliance at scale. With Transcend, companies can unlock revenue from AI, personalization, and other first-party data initiatives with confidence. Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC’s MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.
Founded 2017