Trendtype company Shoprite launched a self-service refill pilot called FillRite in three Gauteng stores run jointly with its discount format USave.

Trendtype helps companies identify the most attractive markets to enter in Africa and the Middle East provides the support to succeed. Our team has decades of experience helping consumer goods and pharma companies grow in emerging markets. Our work includes market selection, product market audits, distributor identification, store universe analysis, consumer insight and much more. We have a range of proprietary tools, databases and research reports to help our clients understand the market landscape, store universe, retailers, consumers and distributors in their target markets. We are trusted by blue chip businesses to help them enter markets quickly and effectively. We cover 50 countries in Africa as well as the Middle East, working with a team of researchers and local experts to get on the ground information and audit the markets that matter. We map tens of thousands of supermarkets and fast food outlets, hundreds of distributors and use cutting edge technologies to track developments in consumer and retail markets around Africa.