TRG wrapped judging for the 2026 4As Jay Chiat Strategy Awards Retail / Commerce category.

We make memories that move markets.   The brands that grow are the ones people remember, so we design ideas that earn attention and stick – for days, for decades, for when it matters most. By combining whole-human insight, high-attention media, and high-emotion creativity, we ensure our work isn’t just seen, it’s unforgettable.   Our fiercely independent agency is built on a simple principle: pay the most attention. To our clients. To culture. To communities. And to each other. This is our operating system, shaping how we listen, collaborate, challenge, and deliver. It’s why our partnerships endure and why the brands we build do too.   For nearly 50 years, TRG has helped build some of America’s most iconic brands: Chick-fil-A. The Home Depot. Ram. Schwab. Love’s Travel Stops. World’s Best Cat Litter. Crazy Water. Our greatest successes are tied to some of America’s most memorable stories, while our own story is one of results, respect, and award-winning work.

Founded 1976