TruCrafters notes that Amazon Prime locks in 200M customers.

TruCrafters is the standard for goods built to last. We combine a real-time browser Quality Engine with a curated marketplace to eliminate disposable retail and empower consumers to invest in enduring craftsmanship. Online retail is saturated with clever marketing buzzwords, hidden particle board, and cheap synthetic blends. TruCrafters restores transparency by auditing the true durability, material purity, and workshop provenance of products before you buy. Our platform operates across three interconnected pillars: 🔍 The Quality Engine (Chrome Extension): An independent browser tool that audits product pages across Amazon, DTC brands, and luxury boutiques in real time. We score items across 5 Quality Pillars: Raw Materials & Sourcing, Workshop Origin, Pricing Integrity, Structural Engineering, and Brand Warranties. 🛍️ Curated Heirloom Marketplace: A direct destination to discover and shop verified 5-ply clad cookware, solid hardwood woodworking, full-grain vegetable-tanned leather, fine jewelry, and workshop tools from verified heritage brands and independent ateliers. 🛠️ Specialty Care & Restoration Network: Connecting conscious owners with vetted master cobblers, furniture refinishers, and restoration artisans to service, repair, and extend the lifespan of quality goods.

Founded 2026