tvScientific published The 2026 CTV Growth Playbook with Singular and industry experts to break down CTV in practice from creative and cost to measurement and early test design.
Published
Signal category
Research & Knowledge
Quote
“In The 2026 CTV Growth Playbook, we teamed up with Singular and other industry experts to break down what that looks like in practice, from creative and cost to measurement and early test design.”
— tvScientific team
Company
tvScientific
Performance TV Advertising Platform
- Industry
- Advertising Services
- Location
- Los Angeles, US
- Company size
- 115 employees
tvScientific by Pinterest is an advertising platform built for Performance TV, helping brands and apps reach future customers earlier, optimize toward real business outcomes, and prove TV’s impact across the funnel. By combining Pinterest’s predictive intent signal with tvScientific’s AI-powered optimization and deterministic measurement, the platform helps advertisers turn earlier intent into measurable action across traffic, sales, installs, and more. With flexible outcome-based buying, tvScientific by Pinterest makes TV advertising more accessible, accountable, and measurable for businesses of all sizes.
Founded 2020