Unlock Growth held a workshop delivery in Aberdeen for founders supported by ONE Digital Tech (Opportunity North East Limited) titled Beyond the Black Book: Go-to-Market for AI-Native Companies

I stop businesses from burning cash and energy on wasteful sales and marketing. They know they need to be strategic. Instead, they get pulled into random, short-term tactics. They churn out content. They spend a fortune on paid ads. An agency's on retainer, keeping its head down so the plug doesn't get pulled. A lot of spaghetti gets thrown on the wall. Let's be honest, it rarely sticks. Months pass. Revenue is flat. Nobody can explain why. They know something's wrong. They have for a while. They just don't have the courage to face it or the confidence to fix it. That’s when they bring me. I’m Sid. I built Unlock Growth to end waste. I’ve spent 25 years helping businesses smash through revenue ceilings. I strip things back. Together, we go deep on what drives customers. We nail positioning. We make messaging stick. We run experiments to find what's repeatable. The fog lifts. The path becomes obvious. That's why CodeBase Techscaler, Barclays Eagle Labs, TecTonic, Opportunity North East, Digital Boost, and Edinburgh Innovations trust me to support their founders. How I plug in depends on the business: embedded in the leadership team, stepping in as a Fractional CMO, or mentoring founders one-to-one. If this sounds like someone you know, tell them to find me. If it sounds like you, let's talk.