Research & KnowledgeEvent: September 7, 2026
Untapped Pricing published Chapter 2 of The Pricing Sprint
Published
Signal category
Research & Knowledge
Quote
“check out Chapter 2 of The Pricing Sprint”
— Jenny Millar|Untapped Pricing team
Company
Untapped Pricing
Make pricing your most powerful growth lever
- Industry
- Business Consulting and Services
- Location
- London, GB
- Company size
- 11 employees
Untapped is an award-winning consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth. Our holistic approach to pricing brings together behavioural science, human-centred design, and commercial strategy to boost confidence in every commercial decision. We are the creators of The Pricing Sprint®, a structured, repeatable way for leadership teams to make complex pricing decisions through evidence, alignment, and action.
Founded 2018